T Level Qualification

T Level in Marketing

*NEW for 2025* our T level in Marketing

Equivalent to three A Levels and developed in collaboration with employers and businesses alike, T Levels combine classroom theory, practical learning, and a three-month industry placement with an employer to provide students with practical experience of the work place. Designed with businesses in mind and the needs of British industry, content on T Level courses aims to meet the needs of industry and prepare students for work, offering knowledge and experience needed to open the door to highly skilled employment, an apprenticeship or higher-level study.

We will be offering the following T Level in: Marketing

Students who complete their T Level will receive an overall grade of pass, merit, distinction, or distinction*. They will get a nationally recognised certificate which will show their overall grade and a breakdown of what they have achieved.

T Levels are rigorous qualifications with the equivalence of three A Levels both in terms of academic complexity, demands on time and assessment.

Please see the table below to look at the equivalency of the T Level compared to A Levels.

How is the T Level assessed?

There are a number of features to the T Level assessment from the examination of units of study; a controlled assessment and work programme. We have broken this down into five main areas:

Core Content: Under-pinning knowledge in business, marketing, sales and procurement. This will be assessed externally and graded A*-E. Examinations take place in the May/June and November examination window.

Occupational Specialism: this be specific to marketing and will be assessed through a synoptic assessment. Students will receive grade Pass/Merit/Distinction. The specialism will be in marketing which will incorporate business content (Year 2) This will be examined in March of the second year.

Industrial Placement: 315 hrs placement in one or two industry placements. Students complete a work project on the placement. This is assessed as a Pass or Fail. We intend that students will start a work place for one day a week from November – April and then attend full weeks after the examined content until the end of school in July. Students must complete the 315 hours or the qualification will not be awarded. This can mean working to make up time if a student has been absent.

English, maths and Digital: Students must have completed L2 English and maths to pass the T Level. They can continue to study maths if they achieved a grade 3 at GCSE. Students will need relevant Digital Skills which will be developed depending on the T Level route. The Marketing course contains components on AI and robotics so students will have an opportunity to explore how this impact on business and marketing in particular.

Other requirements: Any other qualifications required by T Level panels for employment in that sector, for example there may be a need to understand media software. All additional requirements will be taught by the School and external providers.

For further information please see the Sixth Form Curriculum booklet.

What will I learn on the Marketing T Level?

Students will develop an understanding of a broad range of issues relevant to the sector, including:

the purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity
role of marketing including marketing as a management process, its importance, market type and reach
the key differences between consumers and customers and the different ways to influence them
routes to market including the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity
customer personas and how they are used to determine marketing campaigns
including purpose and typical types, e.g. competitive, spontaneous, analytical, and methodical
different types of customers and consumers and what influences their behaviours
organisational purpose and business aims including for profit and not for profit marketing objectives
the marketing and extended promotional mix (advertising, personal selling, sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix in relation
to:
- product
- price
- place
- promotion
- people
- process
- physical evidence

Option to Specialise:

In addition to the core content, each student will also complete at least one module of occupation-specific content. This will be studied in year 2 of the qualification.

The specialisms available in the Marketing T Level are: Marketing Assistant (Multi-Channel)

Progression routes for the T Level

Successful completion of the T Level gives students can lead students into a degree, an apprenticeship or work.

T Levels are designed by employers so are perfect for entry straight into skilled employment:

A T Level is worth the same UCAS tariff points as 3 A levels.
Students can use UCAS points to apply to university or another type of higher education.
They can also use their T Level to do a related higher-level apprenticeship such as degree apprenticeship

The government has produced a progression pathway for each T Level that is offered nationally. These progression pathways are only an indication of what jobs and industries the T Level can lead to:

https://occupational-maps.instituteforapprenticeships.org/maps/route/sales-marketing-procurement

Is the T Level suited to all students?

The T Level is not a qualification that will suit all students. It is a rigorous qualification with the equivalency of 3 A levels but also requires students to partake in an industry placement and experience what it is like to work. Students will have responsibilities and will carry out a project for the employer so they need to be articulate and versatile as well be prepared to develop their confidence and interpersonal skills.

Students are best suited for this qualification if they:

Have a good level of English and maths. If they have not passed maths, they can study this throughout Year 12/13 but it is important to note students cannot pass the qualification without maths at level 2. (This is a qualification endorsed by employers who value and demand good maths skills from employees)
Know the industry or broad area of work they want to pursue for a career.
Would like to focus on one broad subject area, rather than 3 A level subjects or other technical qualifications, e.g. AAQs
Like the idea of a predominantly learning environment-based course, but with a strong practical emphasis and time spent with an employer on the substantial industry placement

Would like a more practical understanding of how their specialism (marketing) is implemented in business. Nationally, those who have partaken in the T Level have reported that they have particularly valued their time spent on the industry placement.

What is the Foundation T Level?

The Foundation T Level is an amalgamation of L2 courses, a project based activity and a work experience placement that prepares students for Level 3 courses whether this be the L3 T Level or other equivalent L3 courses on the Professional pathway.

The T Level Foundation Year will consist of:

English and maths lessons to achieve a L2 qualification in English and maths
A L2 ICT qualification
A Finance course (equivalency of a L2 qualification)
Modules from the Prince’s Trust (equivalency of a L2 qualification)
A work placement
A project based activity linked to Business and Marketing

For more information please see the Sixth Form Curriculum Booklet

What employers are the School working with?

The School has very good existing relationship with industry in our local community and we have started to market the T Level in the local community, North London and Essex. We are working to find employers who are prepared to support students who have not experienced work and who have a role for students to play in their company.

We are confident that we will be able to offer high quality work placements for students in October 2025 and beyond.

All checks and insurances will be carried out to ensure that the work environment is safe and meets the needs of each student.